Ready-to-use WhatsApp message templates for every stage of the customer journey: product launches, offers, orders, appointments, abandoned carts, reservations and more, plus the rules for getting them approved.
Key takeaways:
- WhatsApp converts: WhatsApp messages see open rates of around 98%, and conversion rates far above email and SMS.
- Templates unlock outreach: You need an approved template to message customers outside the 24-hour service window.
- 35+ ready-made examples: Copy and adapt templates across 11 categories.
- Follow the guidelines: Clean grammar, correct placeholders and your own domain help templates get approved fast.
- Know the pricing: Since July 2025, Meta charges per template message, with rates set by category and country.
WhatsApp messages have an open rate of around 98%, compared with roughly 20% for email. But how many of those opens become customers? The numbers may surprise you.
WhatsApp can convert at 45–60%, compared with just 2–5% for email and SMS. That is why brands love talking to customers on WhatsApp.
Every day, more than 175 million people message a business account on WhatsApp. And smart brands use WhatsApp message templates to turn those conversations into conversions.
The next few minutes will show you why message templates belong in your customer strategy. Let’s dive in.
What are WhatsApp message templates?
A WhatsApp message template is a pre-written message you can reuse as often as you like with customers who have opted in to hear from you. If you are not sure how to collect that permission, read our guide to WhatsApp opt-in strategies.
Templates are message formats that WhatsApp approves in advance. With the WhatsApp Business API, you can send them to customers who have not messaged your business in the last 24 hours.
Templates use placeholders that fill in automatically from your data. For example: “Hi Adam, your exclusive coupon XYZ gives you 50% off all items.”
You can use templates for notifications, shipping details, payment updates, appointment reminders, customer care messages and more.
WhatsApp reviews every template, usually within minutes and at most within 48 hours. Once approved, you can send it to your opted-in customers and leads.
35+ WhatsApp message templates by category
Here are more than 35 ready-to-use WhatsApp message templates across the categories most businesses need. Save them for later, and adapt the wording to your brand. Placeholders appear in curly brackets.
1. Product announcements
New launch:
Hi {name}! The moment you have been waiting for is here. We are introducing {product_name} to the world, and it is now live on our website. Stock is limited, so order now: {shopping_link}
Product details:
Hi {name}, thank you for your interest in {product_name} by {brand_name}. Here are the details. Price: {price}. Detail: {product_detail}. You can complete your order using the link below. If you have any questions, just reply here.
Upgrade:
Hello {name}! We are giving you an upgrade. The new version of {product_or_service} is now live. We have made it {what_is_better}. Ready to try it? Tap the button below to get started.
Account activated:
Dear {name}, the wait is over! The {company_name} team is glad to have you on board. Your account is now active, and you can manage it here: {link}. If you have any questions, contact our support team at {support_email}.
Back in stock:
Hi {name}, our best-selling white scarf that you wanted is back in stock. Grab it before it sells out again!
Now available:
Dear {name}, the new {product_name} is finally available! What makes it different is {product_intro}. You can order it directly from our store or on {platform}. Regards, {brand_name}
Introducing a product:
Hello {name}, we are thrilled to welcome {product} to the {company} family. So what is it? It is {short_description}. You may have seen similar solutions, but {product} is one of a kind. Here is why: {benefit_1}, {benefit_2} and {benefit_3}. Convinced? Try it out and see its full potential.
2. Promotional offers
Seasonal sale:
Hello {name}! Looking for a new summer outfit? Time is running out. Order before Sunday and get 25% off our new collection: {short_link}
Flash sale:
Flash sale on now! Get {discount}% off until {time}, online at {company}. Use code {code} at {url}.
Birthday offer:
Happy birthday, {name}! Celebrate with us and enjoy {discount}% off storewide this month. Use code {code} at {url}. Reply STOP to opt out.
Loyalty anniversary:
You have been with us for {number} years now, {name}! Here is a little something to say thank you. Your gift is waiting at {url}.
Holiday sale:
Our {holiday} sale starts in {number} hours. Are you ready? Browse our gift guide now and get ready to grab a bargain: {url}
Weekend plans:
Hi {name}, we have plans for you this weekend! Join us at {company} for {deal} with your friends. Book here: {url}
3. Order updates
Order confirmed:
Hi {name}! Your order {order_number} is confirmed. It will be sent within 3–5 business days. Visit {link} for the estimated delivery time, or tap below to track your shipment.
Order shipped:
Hello {name}! Your order has shipped to {address}. Use tracking code {tracking_code} to follow your delivery.
Order summary:
Thank you for your order, {name}! Here are your purchase details. Order number: {order_number}. Subtotal: {subtotal}. Shipping: {shipping}. Tax: {tax}. Total: {total}. Track your order here: {tracking_link}. We hope to welcome you back to {company} soon!
4. Alerts
Delivery delay:
Dear {name}, we hate to keep you waiting. Unfortunately, your delivery is taking a little longer than expected, but it will arrive soon. Meanwhile, download the {brand_app} and track your order live here: {link}
Out for delivery:
Hi {name}, heads up! Your order from {shop_name} is out for delivery and will arrive soon. View details: {shipping_status}
Delivery plus offer:
Hi {name}, your {product_name} will reach you soon. We thought you might also like {second_product} to go with it. Here is a special offer: use code {code} at checkout for {discount} off.
5. Appointment updates
Booking confirmation:
Hi {name}! Thank you for booking with {shop_name} on {appointment_date}. Please arrive 10 minutes early. Reply 1 to confirm, 2 to cancel or 3 to reschedule.
Friendly reminder:
Hi {name}, this is a friendly reminder of your appointment on {date} at {time} with {staff_name} at {business_name}. We look forward to seeing you! Please reply C to confirm.
Multiple services:
Hi {name}, I’m Emma from {company_name}. Thanks for booking {service_1} and {service_2} with us on {day_time}. Please reply CONFIRM to confirm or CANCEL to cancel. Feel free to call us with any questions.
Class reminder:
Hi {name}! Don’t forget you are booked for {class_name} at {class_time} on {class_date}. See you there!
6. Abandoned carts
Gentle nudge:
Hi {name}, remember the {product} you loved on our website today? It is still in your cart, and our stylist thinks it will look great on you. It is just a click away.
Offer to help:
Hi {name}, we noticed your cart looks full. Come back soon to complete your purchase. If you have a question or need help, just reply here.
Discount nudge:
Hi {name}, good news! The item in your cart is now 25% off. Tap here to complete your purchase; we have already applied the discount. Hurry, the offer ends in 48 hours: {link}
For more ecommerce examples, see these WhatsApp automation message templates for Shopify and WooCommerce.
7. Order feedback
Review request:
Hi {name}! Your order {order_number} has been delivered. We hope you love it. Visit {link} to leave a review or share your feedback.
8. Payment updates
Payment confirmed:
Hi {name}! Your payment for order {order_number} is confirmed. Your order total is {total}, and it will be sent within 3–5 business days. Visit {link} for the delivery estimate, or tap below to track your shipment.
9. Reservation updates
Table booked:
Hi {name}, I’m Emma from {restaurant_name}. Thanks for booking a table with us on {day_time}. We can’t wait to see you! Please reply CONFIRM to confirm or CANCEL to cancel. Feel free to call us with any questions.
Reservation reminder:
Hi {first_name}, this is a friendly reminder of your reservation on {date} at {time} at {restaurant_name}. Please reply C to confirm. See you soon!
10. Shipping updates
Running late:
Dear {name}, we’re sorry for the wait. Your order is taking a little longer than expected, but our delivery partner will bring it soon. Download the {brand_app} to track it live: {link}
Arriving soon:
Hi {name}, heads up! Your order from {shop_name} is out for delivery and will arrive soon. View details: {shipping_status}
Delivery plus cross-sell:
Hi {name}, your {product_name} will be delivered soon. You might also like {second_product} with it. Here is a special offer: use code {code} at checkout for {discount} off.
11. Welcome messages
Community welcome:
Thank you for joining the {business_name} community! We are so happy to have you on board. Here are the services we offer: {services}. Any questions? Call us on {phone_number}.
Club welcome:
Thanks for joining our WhatsApp club, {name}! We can’t wait to share our best deals with you. As a thank-you, enjoy a free coffee next time you visit. Just show us this message.
Subscription confirmed:
Hi {name}, thanks for subscribing to {company_name} updates on WhatsApp! Reply UNSUB at any time to unsubscribe.
Why do you need WhatsApp message templates?
A WhatsApp Business number can send two kinds of messages:
- Session messages: If a customer has messaged your business number in the last 24 hours, you can reply freely.
- Template messages: If they have not, you must use an approved message template.
In short, templates let you automate WhatsApp marketing and re-engage prospects more often, so you turn more of them into paying customers.
WhatsApp message template guidelines
Follow these guidelines to get your templates approved:
- Check spelling and grammar before submitting. Templates with errors may be flagged as spam.
- Write placeholders in double curly brackets, for example {{1}}.
- Include text before or after each placeholder.
- Avoid emojis in call-to-action buttons.
- Make sure the template’s language setting matches its content.
- Use links on your own business domain.
- Avoid link shorteners such as Bit.ly or TinyURL.
- Don’t use double spaces.
How much do WhatsApp message templates cost?
Since 1 July 2025, Meta has charged for the WhatsApp Business Platform per template message, rather than per conversation. Prices depend on the template category (marketing, utility or authentication) and the recipient’s country. Replies within the 24-hour customer service window are free, and so are utility templates sent inside that window. Check Meta’s current pricing page for the latest rates in your region.
FAQs
Is there a limit on how many templates an account can have?
Yes. Meta limits the number of message templates per WhatsApp Business account, and the limit rises once your business is verified. Each template can be translated into several languages and still counts as one template.
Can you edit a template once it has been reviewed?
Generally, no. To make changes, create a new template with your edits and submit it for review.
What media can WhatsApp message templates include?
- Text
- Images
- Documents
- Video
Can you send message templates to anyone?
No. You can only send template messages to people who have opted in to receive WhatsApp messages from your business. Sending to people without consent risks blocks, a lower quality rating and restrictions on your number.
Does WhatsApp approve every template?
WhatsApp usually reviews templates within 48 hours, and approves those that follow its template guidelines. If a template is rejected, you will see the reason, so you can revise it and resubmit.