The right hotel marketing software helps you price smarter, reach more guests and grow revenue. Here are 10 top tools, from revenue management systems to channel managers and AI guest engagement.
Key takeaways:
- Marketing has changed: Brand strategy, social media and technology now drive hotel growth.
- Pricing is marketing: Revenue management tools like IDeaS, RoomPriceGenie, Duetto and Happyhotel set the right rate at the right time.
- Distribution matters: Channel managers and PMS tools put your rooms on the portals guests already use.
- Conversations convert: BotSpice adds AI-powered booking, support and data insights to your marketing.
- Choose for your size: Some tools suit small hotels, while others serve global chains.
Hotel marketing is no longer a simple game of skills and promotions. Thoughtful brand strategy, a growing social media universe and cutting-edge technology have changed hotel marketing and brand promotion.
Today, effective hotel marketing means engaging current guests, attracting new ones and putting your brand in front of travellers whenever and wherever they plan and book. Here are 10 hotel marketing software tools that can upgrade your marketing plan and multiply your revenue.
10 hotel marketing software tools to grow revenue
1. IDeaS G3 RMS
The G3 revenue management system (RMS) by IDeaS is a favourite among hoteliers. It sets scientific room prices that guests are likely to accept. It analyses your data through SAS and produces analytical reports on hotel revenue.
IDeaS also forecasts future demand and factors in your competitors. Based on this data, you can shape the right marketing strategy and pricing. Profit optimisation is another big advantage. A customer care team supports users with any issues. More than 16,000 customers worldwide use it, and it is known as one of the best tools in hotel revenue management.
2. RoomPriceGenie
If you work in hotels, you may have heard of RoomPriceGenie. Hotels using it stay ahead with dynamic room pricing that adapts as conditions change. It works especially well for small and medium-sized hotels.
This simple software updates room prices across your PMS and channel managers at once. It also gives strategic pricing recommendations, so it is a smart tool for managing pricing all year. Best of all, you can update prices as often as you like each day, depending on demand. Anyone can use its simple revenue management system, and it keeps your pricing fully automated.
3. BotSpice
BotSpice is best known for its AI workbots, and it is also very good at collecting and analysing data. It adds a workbot to your hotel website that takes bookings, resolves guest complaints and records data for analysis. You can then use this data to shape your hotel’s marketing strategy.
BotSpice also offers digital marketing features. It can roll out offers and promotions from time to time to boost business, and its task automation makes it easier to talk to guests and keep them happy. It works on mobile and laptop and is easy to use. In short, it cuts support and operating costs, lifts revenue and keeps guests comfortable and satisfied. See it in action in how Australian hotels are slashing guest response times with a WhatsApp AI concierge.
4. GameChanger by Duetto
If you want to launch a new marketing strategy fast, GameChanger by Duetto is one of the best tools. Its pricing analysis presents your data clearly, so you can build the best strategy.
As a revenue management tool, it suits casinos as well as hotels. Its intelligent reporting helps managers go beyond the RevPAR index. It also combines open pricing, ecommerce optimisation and more. More than 1,000 hotels worldwide use it, with great feedback.
5. Cloudbeds
For smart revenue management, Cloudbeds‘ intelligent pricing engine is a strong choice. It sets prices using historical pricing, occupancy, local market data, performance data and competitor data. It also factors in the amenities your hotel offers.
The software reads guest demand from this data and recommends the best room rates. Cloudbeds includes a booking engine, PMS and channel manager at a competitive price. It is popular across the Middle East, Europe, Asia-Pacific and North America, and has spread to Africa and South America.
6. Happyhotel
Happyhotel understands that demand changes every night, and so should your prices. Its algorithm calculates room rates from market demand, so you get the most from your property while keeping occupancy high.
As a result, your hotel can run at the highest possible RevPAR. Happyhotel reports that most clients see revenue rise by around 20%. It also makes it easy to plan ahead and estimate returns before you launch an offer. Its subscription model is simple to join.
7. RevControl
Hospitality experts built RevControl, a revenue management app. The company reports helping hotels grow revenue by 12% over recent years. It integrates with around 59 PMS platforms, which is a strong number in the industry.
You can view your data as graphs and curves to decide the best marketing approach. Its competitor intelligence feature also helps you outperform rivals. What’s more, it spots rising demand and automatically publishes updated rates to your PMS and channel manager.
8. eZee FrontDesk
Four features make eZee FrontDesk a great choice. It includes hotel management software, a channel manager, a booking engine that helps forecast demand and a restaurant POS for billing and orders.
As a marketing tool, its channel manager does a wonderful job. It lists your hotel on Booking.com, Expedia, Hotels.com and similar portals, where travellers go to book for themselves and their families. You can update your hotel details and rates on these busy sites whenever you need. You can also check competition and demand, and change prices as often as you like.
9. Maestro PMS
Maestro’s property management system is a complete tool for revenue and property management. It gives hoteliers a simple way to streamline management and grow revenue.
This cloud-based solution manages the front desk, reservations, POS and events. It comes as a Windows application and an easy browser version. You can also integrate third-party apps to drive more conversions. For more PMS options, see the 10 best hotel industry software for your business growth.
10. SkyTouch Hotel OS
SkyTouch Hotel OS bundles several modules into its PMS, and you can pay for all of them or just the ones you need. Its distribution management system lets you control which OTAs sell your rooms and how many rooms each can show.
Its “boost booking” feature can adjust availability, rates, restrictions and inventory. This keeps you competitive and helps you sell rooms at higher prices. In turn, your sales and revenue grow, and you can compete with the biggest players.
How to choose the right hotel marketing software
Clearly, technology is the future of the hotel industry. To grow your business, invest in tools that simplify tasks and cut costs. Also choose tools that analyse incoming data and help you build fresh marketing strategies when you need them.
Similarly, tools that work with your channel manager streamline distribution. Meanwhile, tools that analyse data and reduce operating costs add directly to your revenue. For a step-by-step approach, read smarter hospitality: how to choose the best hotel technology solutions, or browse the 10 most useful tools for hotels for business growth.